Rotuba’s newest polymer, Naturacell®, makes going green easy at GPEC
Rotuba, a custom extruder and compounder, will introduce its newest polymer breakthrough, Naturacell®, at the Global Plastics Environmental Conference 2008 March 10-12 in Orlando, Fla.
Linden, N.J. – February 27, 2008 – Rotuba, a custom extruder and compounder, will introduce its newest polymer breakthrough, Naturacell®, at the Global Plastics Environmental Conference 2008 March 10-12 in Orlando, Fla.
Naturacell is a proven, environmentally friendly polymer that can help companies quickly and easily pursue their “green” initiatives.
“Consumer demand for green products is growing fast, and manufacturers need a more efficient, affordable way to capture this opportunity,” said Adam Bell, president of Rotuba. “Naturacell is the answer because, unlike many green polymers, it can be processed with existing equipment.”
Naturacell carries none of the challenges that are all too familiar to companies that are producing other bio-resins. With Naturacell, there’s no special tooling required, no capital investments needed, no processing headaches and no learning curve.
This year’s GPEC conference theme, “Sustainability and Recycling for a Greener Environment,” is the ideal platform for Rotuba to debut its new green polymer. Naturacell’s base, Cellulose, is derived from a sustainable natural resource: trees planted and harvested specifically for making this material.
As a raw material, Cellulose has been used in manufacturing for over 50 years—a long track record that eliminates the risks associated with processing unproven
bio-polymers. Naturacell also possesses extraordinary physical properties such as tough impact strength, superior clarity, high surface gloss, strong chemical resistance and warmth to the touch, making it ideal for thousands of consumer products in nearly every industry.
The initial industry response to Naturacell has been enthusiastic, especially among companies that are pushing for more environmentally conscious products. To schedule an interview with Adam Bell or to learn more about this green polymer breakthrough and what customers have to say, please contact Christy Domanoski at 414-274-3002 or cdomanoski@insidesh.com.
For more than 60 years, Rotuba has been an industry leader in custom compounding, with its brands including Auracell and Naturacell, and in custom extrusions for the lighting and point-of- purchase sectors. Today, Rotuba is at the forefront of the shift to a greener industry with Naturacell®, an environmentally friendly polymer that works with existing tooling, so customers can start processing it right away. Derived from trees, a sustainable natural resource, Naturacell is a durable, attractive plastic that can be made transparent and can be reprocessed, recycled and reused in most applications. Rotuba and Naturacell are the smart choice for processors looking to
meet increasing green demands around the world.